Posts Tagged ‘Have it Your Way’

The [Burger King] King is Dead. Long Live the King.

June 4, 2011

Food World, June 2011: it’s all changing, everywhere! First Mark Zuckerberg vows to only eat what he kills (inciting the Winklevoss twins to say the same thing, a few days later). Then the USDA tells us we picked the WRONG GEOMETRIC SHAPE to guide our well-balanced diets. And now — maybe three times as sad as either of those — Burger King decides to change tacks with its menu and overall design. You’re not crying yet? Consider that soon lost to the annals of fast food history will be its bizarre/genius Facebook initiatives; its line of Whopper-scented cologne (one presumes). But most significantly, undoubtedly, will be the loss of maybe the most disturbing mascot ever to grace a national commercial or fuel our collective nightmares. The Burger King…King is about to be sacked.

(Note: From here the royal icon will be referred to as “The Burger King,” his place of rule “BK.”)

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