Posts Tagged ‘Corporate Creativity’

Barnes & Noble Nook Announcements, Sept.-Oct. 2011

October 14, 2011

As someone whose longest romantic relationship has been with the sound of his own voice, I’m no stranger to making myself heard. Sometimes in public, with a microphone! For over a year I served as the VOICE of Columbia Swimming & Diving, announcing meets with what many called a “mixture of fun and ineptitude.” In 2009 I MCed the Haddonfield Memorial High School Class of 2004 5-year reunion, telling my classmates that unfortunately ticket prices had gone up and the cheesesteak table would be shutting down in five minutes. Critics raved.

Most recently I’ve been manning the Nook announcements at my Barnes & Noble, where some combination of chutzpah and managerial oversight has allowed me to hop on the mic and straight rap about our line of eReaders. It goes without saying — but I’ll say it anyway, because narcissism, remember? — that I have been taking this job very seriously.

1) Do you like books? Of course you do, you’re in Barnes & Noble! Do you love being at the vanguard of book-reading technology? …Maybe not, but you will after stopping by the 1st floor NOOK desk and checking out the newest member of our e-reader family, the NOOK Simple Touch! Month-long battery life, thousand-book memory — this is the sleek, sexy reading machine you’ve been dreaming about. Come take it for a spin!

2) Books can be heavy. Books can be expensive. Why not ditch the weight and the cost with one of our three NOOK readers, each lighter than that stack of Patterson hardcovers you’re buying and with eBooks available at half the cost! It’s the future of publishing…now. Stop by the 1st floor NOOK desk for a time travel demonstration.

I may have ignored a steady stream of customers to pen those, but I think they understood the significance of my inattention. Great work requires sacrifice, and so much the better when it isn’t your own!

Keep reading!