Last year GOOGLE interrupted a perfectly dry-eyed Super Bowl to air a heart-rending commercial about boundless Franco-American love, and in the process made me cry (Editor’s note: JK!). This Tuesday, stuffed into an episode of Glee, they released a new commercial that makes their former triumph look like Nazi propaganda.
There is almost nothing I can write here that Thought Catalog hasn’t already explored with more eloquence and understanding, but it bears (refocused) repeating:
The Internet, these days essentially a semi-anonymous microcosm of the larger physical world, can be a nasty place that seems infinite in its capacity for snark, artifice, and general bullshit. It’s like a horribly backwards Wild West, populated entirely by saloon owners and snake-oil salesman (and showgirls — PORN) with few lawmen around to keep the peace. The Dark Knight Rises costuming rumors and Perez Hilton doodles run wild in the town square, unchecked.
But every so often, a determined cowboy rides into town to redress this imbalance; to set things back on the side of the consequential, and good. Whether it’s Dan Savage and the “It Gets Better” campaign or Arab Spring social mobilization or something else, it’s a powerful reminder that in the best hands, this stupid network of chattering computers might actually do something to change the world.
“There’s art to be made…there are songs to be sung.”
I know I’m re-appropriating that message for an entirely different end, but it remains too true regardless.
In conclusion: let’s all make a pact right now to not let things like Charlie Sheen or Rebecca Black happen ever again. On 3…2…
Tags: Commercials, Good Things, Google, It Gets Better
Lifting Fog 
June 11, 2011 at 1:12 pm |
…1. I’m with ya.
March 10, 2012 at 1:07 pm |
[…] been doing it for a while now, but we can add Chipotle to the list of top-flight short-form storytellers doing something to […]