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Jay Leno “Moving” To Early Night

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Leave it to Jay Leno to fire a publicity shot heard ’round the web and world to announce something as trivial as his television show moving an hour and a half ahead of its normal time. Yes, it’s true folks: Jay Leno will be starring in his very own first of its kind Late Night talk show to feature… (drum roll please!)… exactly the same content as it currently does! I would imagine that writing the latest Leno time-shift article was about as easy as changing all the numbers in the exact same 1992 media brief (announcing Leno’s initial entry to the Late Night game). Last night’s opening monologue featured jokes about his “new” gig. They were so funny I forgot to laugh.

I can picture the conversation that happened during the 10th straight NBC TV programming meeting in a week:

“What if ‘old’ is the new ‘new’?” asks a writer. “You’re crazy!” blasts Ben Silverman. “Now hold on a second,” says another writer. “What if we just put Jay Leno in our most unsuccessful timeslot… every night of the week?” “I think you’re on to something,” shouts an executive. “Everyone loves Jay Leno!”

This post might seem a bit biased. I was raised Letterman (thank you very much) and the smooth-talking, big chin grinning car enthusiast never really did it for me. But regardless, I’m scratching my head about this decision for Leno to get a new show. Make no mistake, it’s going to be identical. I read one story that had the gall to defend his leaving behind the desk and backdrop as a point of distinction. Doesn’t this seem like Michael Jordan returning to the Wizards with an earring and a gut? Or doesn’t it remind you of NBC’s decision to cancel Scrubs and then its failed attempt to win back the rights to it?

Seinfeld is still remembered as one of the all-time greatest sitcoms because it left on top; not because it left on top and then came back at a different timeslot. Personally, I think Conan should boycott his broadcast until the new Leno show dissolves. If I were him, I’d be pissed as hell that someone with more hair, who’s slower (and older), was still trying to steal my limelight even after he’d legally signed a deal to hand it over.

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5 Responses to “Jay Leno “Moving” To Early Night”

  1. itsmerobbyg Says:

    I don’t understand why it’s a big deal either… it’s still the same, less funny version of Letterman’s show.

  2. JES Says:

    I haven’t watched Leno in a loooong time.

    He used to be a damn funny standup comedian. He wasn’t the most sparkling “Tonight” host when Johnny Carson was away (three guesses who might have been on top of THAT heap), but he wasn’t awful. And I had high hopes for him when he took over fulltime. People grow in their jobs, right?

    Alas, not everyone does so. Which is why there’s a Peter Principle.

  3. Henning Says:

    NBC is struggling and seems to think that this “shake-up” will at least take advantage of a 10 PM slot that’s been dormant for a while now. It’s lazy… but it doesn’t really hurt anyone. As long as Leno isn’t killing puppies, I could care less.

    And what is the tag “wizards” in reference to? Is it “who are the ad wizards who came up with this one?”… or is it the faux-epithet Anakin Skywalker uses in The Phantom Menace?

  4. Still Your Mind Now Says:

    Excellent content here and a nice writing style too – keep up the great work!

  5. DJ Steve Says:

    Wizards is in reference to Michael Jordan returning to the NBA to play for the Wizards. If only you’d read the whole articles Henning, rather than the titles, BOO YAH

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