Archive for the ‘“News”’ Category

The McCrazy Files: Burger King Done Changed the Game

January 18, 2012

With everybody all “#SOPA” this and “#PIPA” that and killing middle-schoolers’ history essays, no one seems to be paying attention to the day’s BIGGER story: that Burger King, quietly testing a new delivery service these past few months, has supposedly mastered the “proprietary thermal packaging technology” that has long stymied advocates of burger transportation reform. Once upon a time the ability to move a flame-grilled Whopper from the kitchens of BK to your dining room table was practically non-existent, the loss of condiment crispness and patty heat TOO MUCH to overcome. But no longer. Harnessing all the powers of modern science, BK is once more leading Americans of discriminating taste to the Promised Land of freshness. They told us this day would never come. Their shortsightedness will one day be written of alongside that of King George and the Hindenburg engineers.

The real question, of course, is HOW WILL IT WORK? No one really knows! As Megan Garber at The Atlantic points out,

It’d have to lock in enough moisture, microwave-style, to ensure that the food it contains doesn’t dry out; it’d have to release enough, though, to prevent those contents from steaming. It’d have to, ostensibly, include some kind of mechanism that prevents the “fresh” ingredients on the burger — the lettuce, the tomato — from cooking while the other ingredients are kept warm.

That’s a lot of masters to serve! The sheer number of variables at play — dry/wet dynamics, veggie moisture, bun integrity — makes cracking the code here at least a Calc 4-level problem. But if BK’s top scientists can make this work…I mean, what is there left to accomplish? We won.

But that’s beside the point. Succeed, fail, or fall woefully somewhere in-between, your efforts at changing the Game are admirable and worthy of recognition. So here’s to you, Burger King — the Hertz Rental of burgers, forever trying harder. What did you do today, Carl’s Jr.?

…On the Other Hand, We All Need a Major Time-Out

November 29, 2011

The holiday shopping season (as distinct from the shopping-less “holiday season,” which is about stupid things like “family”) has two faces. One is the wacky, Schwarzenegger-punching-a-reindeer side:

And then there’s this:

Across the country last Friday, competitive shoppers of all stripes braved cold, sleep deprivation, and any sense of personal pride to bust down the doors of big box commerce. In this case “bust down” can be used literally, as Friday was BLACK Friday: the one day a year where doors are obstacles, shopping carts weapons, and your only allegiance to an Old Testament, dual-core processor God. It’s a fun party!

That is until an older man dies of a heart attack and a crazy lady pepper-sprays 20 people in the faceAt most parties you dread the moment the cops arrive, but on Black Friday you keep asking when they’ll show up. You’re down on Wall Street and on college campuses roughing up peaceful activists? We could REALLY USE YOU IN ALL THE WAL-MARTS.

Keep reading!

What’s the Deal with Chick-fil-A?

September 23, 2011

While our up-to-the-minute fast food coverage at Lifting Fog is usually burger-focused — with a special eye toward “consumer insanity” — every so often we like to put down the beef and examine some other industry staples, i.e. tacos or chicken. Today’s story is not about tacos.

On Thursday morning a brand new Chick-fil-A restaurant opened in Hollywood, USA — only the seventh franchise in the Los Angeles area, and a gleaming beacon of hope to chicken lovers who also happen to be Lakers fans. Coupons good for a year’s worth of free chicken sweetened the deal for the nearly 200 people waiting in line, who started camping out Wednesday morning. Asked what they would do with 365 days of chicken sandwiches, customers could only point to the nearest hospital and say “food.” It was that kind of crowd.

But back to the question at hand: why’s everyone losing their freakin’ minds? The coupon component makes sense — they’re coupons; it’s free food. Understood! But the sandwiches themselves…I mean correct me if I’m wrong, but don’t they sell the same basic item at McDonald’s? Wendy’s? Etc.? Five Guys is a chain to go nuts over. WAWA is a chain to go nuts over. But Chick-fil-A seems an underwhelming star to hitch your wagon to.

…And that’s forgetting entirely about the SECOND reading of the question, which is that lost in all the chicken excitement is some pretty unsavory news: Chick-fil-A, for whatever reason, is REALLY NOT A FAN OF GAYS.

Keep reading!

“Coning”: A National Concern

September 15, 2011

I’ll take it as inconclusive proof of having maybe growed my ass up that I was unaware until just a few minutes ago of this latest prank craze to squeeze through the American youth pipeline, “Coning,” which entails 1) buying a drive-through ice cream cone from McDonald’s then 2) grabbing the dessert by the ice cream, not the cone, while 3) the employee handing it to you stands there befuddled. If it sounds like something your Philly Blunts-smoking cousin who’s big into car modding might do, that’s because it is.

What?! It doesn’t even make sense as a prank. YOU’RE the one out an ice cream cone. YOU’RE the one with sticky fingers. Maybe the cashier gives you that “whuuuh?” look you clearly crave, but you’re just as likely to have the poor employee (rightfully) yell at you for being such an annoying ass. If a prank’s object is pulling one over on the other party, then coning barely satisfies the not-that-stringent requirements of the word! You guys are doing it ALL WRONG.

Keep reading!

You’ve Got Mail 2: You Don’t Got Mail

September 8, 2011

So the US Postal Service is on the verge of default. Have you seen this? Have you heard about this? With $5.5 billion owed to various pension funds and an ever-decreasing mail volume only making things worse, those dog-hating shorts-wearing deliverers of good and bad news are facing a pretty epic crisis. The White House is proposing a plan that would give USPS another three months to get their house in order, but no matter what the eventual outcome — jobs cut, Saturday service eliminated, the whole thing just shut down – it won’t be anything but a dramatic overhaul for a longstanding, indispensable American institution.

In some ways the (maybe) death of traditional mail was always bound to happen. Letters, for all their charm and sincerity, take time and effort to compose that today’s harried businessperson has NO TIME FOR. At this point many of us, especially those of us named DJ Steve, have adjusted to digital newspapers and magazines. Then you’ve got bills. Why pay them with pens and stamps and…licking when you can accomplish the same goal with a few keystrokes? Just like mp3s have all but killed physical music, so too did the dawn of email signal the end for its stamped-and-addressed cousin. All things must die. Cue the music!

…Of course it’s highly likely that, in true Congressional nail-biter fashion, the mail system will be saved or at least put on life support at the last minute and we won’t need to convert our mailboxes to compost bins. Which would be nice, because mail is nice. Has anyone in the history of ever (focus on years 1993-present) complained that they like the hand-written note and all, but it would have been a lot better in email form? Doubtful! And if they did, that person’s one of those deliberately contrarian jerks and what are you doing even writing him anyway? Get a better pen pal!

IN SUMMATION: the future is now and the world is changing but hopefully we can hold onto some standbys from the past, because not everything needs to be Back to the Future self-lacing shoes and Dippin’ Dots.

It’s Labor Day. Let’s Talk About Jobs.

September 5, 2011

I don’t even know where to begin this post. There’s the fact that even bringing the words “jobs” and “recession” into the mix here at Lifting Fog means we’re already overextending ourselves, discussing BIG topics well outside our usual purview. Then you consider tone — can you talk about these things in a way that’s still funny, and entertaining? What number of Shia LeBeouf jokes is appropriate? (Two, probably.) Part of me wonders if tackling anything serious — and “Harry Potter reflections” DOESN’T COUNT — is in direct violation of our stated blogging mission:

…Sweet, ignorant relief.

That is definitely the target we tend to hit! But against the backdrop of a Labor Day underscored by continued 9.1% unemployment and zero job growth in the US this past month (and also the upcoming September 11th anniversary, so…), it feels oddly okay to cut the laugh track for a minute and dive into some actual, real issues. You think I’m kidding? Look at this serious face:

If that doesn’t scream “no bullsh*t editorial,” I don’t know what does.

Consider it your job to keep reading!

Thoughts on the Upcoming 2024 Presidential Campaign

September 1, 2011

We are too young now and will be too young for another three term cycles, but 12 years down the road — or 11 years post-Apocalypse, because it’s still definitely happening — we now-25-year-olds (…born in the United States) will finally be eligible to run for President. Brilliant! Finally we can make good on those “when I grow up” speeches we gave to our fifth grade class, as well as wow our previously underwhelmed parents.

But take a step back from the excitement of becoming President for a moment. Consider the world we now live in: one where almost every move we make is recorded (or at least noted) and the notion of “skeletons in the closet” is ridiculous because they’re right there in our Facebook pictures, drowning in Four Loko. We are the first true Overshare Generation. And when it comes time in 2024 for us to step out onto the public stage — to be held accountable for our lives led to that point — most of us will have left digital footprints too DIRTY and AWFUL for our campaign to stand any kind of a chance.

Keep reading!

Making the Most of Hurricane Irene

August 26, 2011

We feel you, New York (and Friends). Not only did you suffer through an out-of-nowhere earthquake earlier in the week and learn of the demise of Derek Jeter’s relationship with the Sexiest Woman Alive, now you’re wrapped around the corner of Duane Reade waiting to buy cigarettes and paper towels in preparation for a potentially awful storm. Hurricane Irene, that bitch, is about to make your weekend miserable.

But the benefit of sunny, uppers-fueled Los Angeles living has seen the Weather Tracking team at Lifting Fog working hard to think of fun solutions to your impending doldrums. Our first thought — “movies to watch” — was already written up by Videogum. Then Thought Catalog went ahead and compiled a handy 20-something survival guide. “What’s left to say?” we thought. “What can we offer that the other guys can’t?” Then we really dug deep — considered the skills and perspective we alone possess, that we might bestow on our readers — and figured it out: dumb videos held together by the lightest possible editorial. And so without further preamble, we arrive at our Way to Make the Most of Hurricane Irene: go hurricane surfing or something.

Keep reading!

The [Burger King] King is Dead. Long Live the King.

June 4, 2011

Food World, June 2011: it’s all changing, everywhere! First Mark Zuckerberg vows to only eat what he kills (inciting the Winklevoss twins to say the same thing, a few days later). Then the USDA tells us we picked the WRONG GEOMETRIC SHAPE to guide our well-balanced diets. And now — maybe three times as sad as either of those — Burger King decides to change tacks with its menu and overall design. You’re not crying yet? Consider that soon lost to the annals of fast food history will be its bizarre/genius Facebook initiatives; its line of Whopper-scented cologne (one presumes). But most significantly, undoubtedly, will be the loss of maybe the most disturbing mascot ever to grace a national commercial or fuel our collective nightmares. The Burger King…King is about to be sacked.

(Note: From here the royal icon will be referred to as “The Burger King,” his place of rule “BK.”)

Keep reading!

“Add Me on MyPlate,” A Fox News Special Report

June 4, 2011

Thursday afternoon the US Department of Agriculture, working alongside known Communist Michelle Obama, threw away the solid-as-a-rock Food Pyramid we’ve all known since First Grade and replaced it with a redesigned model: a food plate, “MyPlate,” that streamlines the American nutritional message. USDA Deputy Director of the Center for Nutrition Policy and Promotion Robert C. Post says they hope this new model will lead to the “behavior changes…we really need.” But are they changes we really want? And at what cost?

GONE are the colorful images of cereal (grains) reminding us that TV’s Jerry Seinfeld was, for all his sins, a consciously healthy eater; nowhere to be found are the peanuts and saltines and cheese blocks so paramount to our childhood growth, and parties. In their place now are colored pie slices, not even properly aligned, that serve only to confuse the discerning food shopper. Sure, green vegetables everyone gets. But blue dairy? Purple protein? If you think we’re not passing through the meat section wondering where to pick up our purple tenderloins, Mrs. First Lady, then you don’t know America.

“As long as [our plates are] half full of fruits and vegetables, and paired with lean proteins, whole grains and low-fat dairy, we’re golden,” she said. “That’s how easy it is.”

…And now “golden”? We recognize Crayola’s eight basic colors as the visual building blocks of a healthy society, but only on special occasions and the Olympics should gold, silver, and the like be considered acceptable additions. MyPlate’s aggression will not stand.

Now: American Dad!


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